Is Costco Vitamix different?

Vitamix blenders are popular high-performance blenders known for their power and versatility in the kitchen. Both Costco and Vitamix sell Vitamix blenders, which leads many people to wonder – are Costco Vitamix blenders any different from the ones sold directly by Vitamix?

Vitamix Models Sold at Costco

Costco sells a limited selection of Vitamix blender models compared to what is available from the Vitamix website or other retailers. Here are some of the Vitamix models commonly sold at Costco:

Vitamix Model Details
Vitamix E310 Entry-level Vitamix blender with 48 oz container
Vitamix Explorian E310 Classic Vitamix with 48 oz container
Vitamix Explorian E320 Classic Vitamix with 48 oz container and preset programs
Vitamix 5200 Classic Vitamix with 64 oz container
Vitamix A3500 High-end smart blender with touchscreen and app

As you can see, Costco carries a range of Vitamix models but not the full Vitamix line. Many high-end or specialty Vitamix blenders are not sold at Costco.

Differences Between Costco and Vitamix Vitamix Blenders

While the Vitamix blenders sold at Costco are authentic Vitamix products, there can be some slight differences to note:

  • Limited configurations – Costco may only sell a blender with certain container sizes or in certain color options.
  • Fewer accessories – Costco bundles likely won’t include all accessories or extras you could get by purchasing directly from Vitamix.
  • Costco limited warranty – Warranty support will go through Costco rather than Vitamix. The warranty durations should be the same.
  • Package differences – To meet Costco’s requirements, the blender box and packaging may differ from standard Vitamix versions.
  • Costco-exclusive bundles – You may find some Costco-customized Vitamix bundles with containers or cookbooks you can’t get elsewhere.

Aside from those mostly minor differences, Costco Vitamix blenders function and perform the same as their counterparts directly from Vitamix. They have the same motor, blades, container material, and controls. Overall performance and durability remain consistent regardless of retailer.

Costco Vitamix Blender Pricing

One of the biggest differences between Vitamix blenders at Costco versus other retailers is the pricing. Costco is known for having lower prices compared to other stores. Here is how Costco Vitamix pricing stacks up:

Vitamix Model Costco Price Price
Vitamix E310 $349.99 $349.95
Vitamix Explorian E310 $399.99 $449.95
Vitamix Explorian E320 $449.99 $529.95
Vitamix 5200 $399.99 $549.95
Vitamix A3500 $599.99 $649.95

Across the board, Costco’s prices on Vitamix blenders are $50 to $150 cheaper than buying directly from Vitamix. Keep in mind that prices can fluctuate at both retailers.

Should You Buy a Vitamix Blender at Costco?

When deciding where to buy your Vitamix blender, here are some pros and cons to consider about purchasing from Costco:


  • Lower prices compared to and other retailers
  • Can see and test models in person at Costco warehouse
  • Easy returns through Costco’s generous return policy
  • May find special bundles or extras
  • Can use Costco membership discounts and executive rewards


  • Smaller selection of Vitamix models available
  • Costco bundles may lack some accessories or extras
  • Costco may not always have desired color/configuration in stock
  • No custom laser engraving option (Vitamix offers this)
  • Warranty support goes through Costco instead of Vitamix
  • Ultimately, if you’re looking for one of the more standard Vitamix models like the 5200 or E320, don’t need any customization, and want to pay the lowest price, Costco is a solid place to buy your blender. However, if you want maximum selection in terms of models, configurations, accessories, or special engraving, you may prefer to purchase directly through Vitamix.


    Costco Vitamix blenders are authentic Vitamix products identical in performance to those sold elsewhere. The key differences are that Costco has lower prices, a smaller selection of models, and variations in packaging or bundles. Costco can be a great place to buy your Vitamix if you want to save money and don’t need specialized options. But purchasing directly from Vitamix allows you to customize and access their full product line.

    Similar Posts

    Leave a Reply

    Your email address will not be published. Required fields are marked *