Why do Americans drink orange juice in the morning?

When you think of a classic American breakfast, a glass of orange juice is likely at the forefront of your mind. In fact, it’s so ingrained in American culture that it’s practically a stereotype. But have you ever stopped to wonder why orange juice is such a prevalent morning beverage in the United States? In this blog post, we’ll explore the history and science behind this iconic drink.

The Origins of Orange Juice as a Breakfast Beverage

Believe it or not, the association between orange juice and breakfast is a relatively recent one. In the early 1900s, orange juice was still a luxury item – something that was only available to the wealthy. It wasn’t until the development of pasteurization (a process that kills harmful bacteria and extends the shelf life of food) that orange juice became more widely available and affordable.

Even then, it was more commonly consumed as a mid-day or afternoon refreshment, rather than a morning beverage. So how did orange juice become synonymous with breakfast?

The answer lies in a marketing campaign by the Florida Citrus Commission in the late 1920s. The commission realized that orange growers had a surplus of fruit that wasn’t being sold, so they hired an advertising agency to come up with a campaign to boost sales. The agency suggested promoting orange juice as a breakfast drink, and they even coined the now-famous slogan “Drink a Glass of Sunshine Every Morning”.

The campaign was a huge success, and by the 1940s, orange juice had firmly established itself as a popular morning beverage in the United States. Today, the average American drinks about 2.7 gallons of orange juice per year – mostly at breakfast.

The Science Behind Orange Juice’s Appeal

But why is orange juice such a popular morning drink? It turns out that there’s some science behind its appeal.

For one thing, orange juice is high in vitamin C – a nutrient that’s essential for immune system health and overall wellbeing. And since the body can’t store vitamin C, it’s important to get a daily dose of it. Drinking a glass of orange juice in the morning is an easy way to start the day off with a nutrient boost.

But the appeal of orange juice goes beyond just its nutritional value. The scent of oranges is invigorating and refreshing, and can help wake you up and put you in a good mood. And since about 90% of what people perceive as taste is actually produced by smell, the aroma of orange juice contributes greatly to its overall appeal.

There’s also something comforting and familiar about a glass of orange juice in the morning. It’s a routine that many Americans have grown up with, and it can provide a sense of stability and consistency in an otherwise hectic world.

The Downside of Orange Juice

Of course, it’s not all sunshine and rainbows when it comes to orange juice. There are a few downsides to consider as well.

For one thing, many commercial brands of orange juice are loaded with added sugars. This can make them a less healthy choice, particularly if you’re trying to cut back on sugar or lose weight. Additionally, even pure orange juice is high in natural sugars – so if you’re watching your sugar intake, you’ll want to consume it in moderation.

Another potential downside of orange juice is that it can be highly acidic. This can be a problem for people with acid-reflux or other digestive issues, as it can exacerbate symptoms. If you’re sensitive to acidic foods, you may want to consider a lower-acid alternative, such as grapefruit juice.

Finally, it’s worth noting that not everyone loves the taste of orange juice. If you’re not a fan of its tart, slightly bitter flavor, there’s no need to force yourself to drink it. There are plenty of other healthy breakfast beverage options to choose from, such as coffee, tea, or milk.


In the end, the reason that Americans drink orange juice in the morning is a combination of history, marketing, and science. Regardless of the specific reasons, though, there’s no denying that orange juice has become an integral part of the American breakfast tradition. Whether you love it or hate it, it’s hard to argue with the fact that a glass of orange juice can be a refreshing and energizing way to start the day.

If you want to learn more about the benefits and downsides of orange juice, check out this article from Harvard Health Publishing: https://www.health.harvard.edu/staying-healthy/ask-the-doctor-orange-juice.


Why do Americans have orange juice for breakfast?

Orange juice has been a popular beverage for breakfast in the United States for many years. It has become a staple morning drink for many Americans, found commonly on breakfast tables across the country. The practice of drinking orange juice for breakfast can be attributed to the work of one advertising executive, Albert Lasker.

Lasker, an American advertising executive, was one of the pioneers of modern advertising in the early 1900s. He was responsible for many successful advertising campaigns that promoted products and services to the masses. In 1916, he was hired by the California Fruit Growers Exchange (CFGE) to help promote their citrus fruits to consumers across the country.

Lasker understood the benefits of using advertising to create demand for products, and he recognized the potential of orange juice as a breakfast beverage. He launched a campaign that promoted orange juice as a healthy and refreshing drink that was ideal for breakfast. He coined the phrase “drink an orange” and used it in many of his ads to encourage Americans to start their day with a glass of citrus juice.

Lasker’s advertising campaign was a huge success. He enlisted the help of doctors and scientists to promote the health benefits of orange juice, including its high vitamin C content. He also emphasized the convenience of consuming orange juice, which could be squeezed fresh at home or purchased in convenient cans and bottles.

As a result, orange juice became a popular breakfast beverage across the United States. Today, it is estimated that Americans drink over a billion gallons of orange juice each year. Many families still serve orange juice with breakfast, and it is a common component of breakfast menus in restaurants and cafes.

The popularity of orange juice has much to do with the successful advertising campaign launched by Albert Lasker in the early 1900s. His campaign helped to establish orange juice as a healthy and refreshing breakfast drink, and it continues to be a staple of breakfast tables across America today.

Why is orange juice so popular in America?

Orange juice has been a staple breakfast beverage in America for decades, popular both at home and in restaurants. The reasons for its popularity can be attributed to a confluence of factors. One of the main reasons is that orange juice is an excellent source of vitamin C, an essential nutrient that helps support a healthy immune system and overall well-being.

In the mid-twentieth century, frozen concentrated canned orange juice emerged as a popular alternative to fresh-squeezed juice. It was a hit with consumers for several reasons. Firstly, it was affordable and available year-round, unlike fresh-squeezed juice, which was only available seasonally. Secondly, it was convenient to prepare, with a shelf life that exceeded that of fresh juice. Thirdly, the product’s taste and consistency were consistent, which ensured consumers knew what to expect each time they purchased a can.

Besides its nutritional value, another reason that contributed to orange juice’s popularity is its taste. For many Americans, orange juice is the quintessential breakfast drink that they’ve grown accustomed to. Its sweet and tangy flavor is comforting and familiar, which contributed to making it a beverage of choice for many.

Also, the orange juice industry has done an exceptional job of marketing its product to Americans over the years. It is often portrayed as a healthy and refreshing drink that can be enjoyed at any time of the day. The association of “orange equals vitamin C” has also helped create an image of orange juice as a healthful product and reinforced its popularity.

The popularity of orange juice in America has been driven by several factors, including its nutritional value, taste, convenience, and affordability. Going forward, the preference for orange juice will likely continue to be shaped by a combination of factors, including consumer lifestyles, health awareness, and marketing strategies adopted by orange juice manufacturers.

What is the number 1 juice in America?

When it comes to identifying the number one juice in America, there are different variables that can help us determine this. One of the most reliable ways would be to look at the market share and revenue of the leading juice brands in the country.

According to recent data, the largest juice brand in the U.S. is Snapple, with a revenue of $6.61 billion and a market share of 6.3%. This is followed by Tropicana, which has a market share of 5.6% and a revenue of $4.6 billion. In third place is Minute Maid, which has a market share of 4.9% and a revenue of $4 billion.

It is worth noting that these rankings can vary depending on the source and the timeframe being considered. For instance, a report from 2019 showed that Tropicana was the top juice brand in the country, with a market share of 18.7%, followed by private label juices with a 16.3% share and Minute Maid with a 13.4% share.

Moreover, although Snapple is the leading juice brand, it is important to note that it also has iced tea and juice drink products, which can make it difficult to solely attribute its success to juice sales.

In any case, regardless of the specific brand, it is clear that juice is a significant market in the U.S., with a market size of $11.6 billion as of 2022. In fact, juice has a 23% market share of the entire U.S. beverage industry, which shows its enduring popularity among American consumers.

While Snapple currently ranked as the largest juice brand in the U.S., the answer to what the number one juice is in the country can depend on different factors and can change with time. Nonetheless, juice remains a significant market in the country, which hints at its continued relevance in American culture and lifestyles.

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